This has lead to over 140,000 companies choosing to advertise with them, and they advertise in several ways. The first way is through is through appearing on Google searches, the second reason is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, now you ask , sometimes asked. Why do they choose to advertise with distributors as well?
One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users avoid Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to purchase a product for instance a phone, yet instead of coming across a domain that sells such a product, they come across an article. If the article is online which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that it is deemed an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. Consequently as long as advertisers can advertise they will carry on doing so, if not at the same rates.
Another strong advantage for advertisers is because they can appear where publishers promote their service. Among this can seen if you consider a publisher who is discussing some great benefits of new IT software. If a software retailer appears on the website then inevitably they shall be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you might argue that they would not go through the advert.
The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service employing the same technique.